Why ActivePipe?

In 2024, all major email providers implemented significant changes to combat the growing amount of spam hitting inboxes. These changes have impacted businesses across a variety of industries who use products that send bulk emails. Most notably for Corcoran, these changes impacted the deliverability of Marketing Center’s email functionality, so we looked to a new product: ActivePipe.

ActivePipe is a dedicated email marketing platform built with the ease of user experience in mind, that will support improved email analytics and provide brokerages and agents the ability to customize emails and campaigns in an instant.

• The product promotes higher than industry average email click-through rates.
• Instant template creation is available with highly flexible templates and content.
• Lead gen drip campaigns are prepopulated with the ability to automate campaigns based on contact tags.
• It includes additional contact management features including mail merge and in-depth analytics.

Marketing Center vs. ActivePipe  

When to Use Marketing Center

• Print Marketing: Postcards, Brochures, Flyers, Doorhangers 
• Social Media Graphics   

When to Use ActivePipe 

• All Email Marketing: Listing eBlasts, Newsletters, Campaigns